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Introducing Date-a-story

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Because it's their story that matters most. We're always looking for ways to make data more meaningful. And today we're pleased to introduce Date-a-story, our patent pending, map-centric methodology to help you find your perfect mate. HOW IT WORKS: Using world class data and technology from Esri,...

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ZIP Code Maps are Old-School

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I hear a lot of business leaders talk about how they made a ZIP code map to better understand their customers, patients, employees, members, or donors. Unfortunately, they're missing out on a lot of insight. There are approximately 43,000 ZIP codes in the US. By contrast, there...

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Beer, Beards, and Batteries

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Boy, it’s been cold here in Baltimore. Just in the past week, I’ve run out of firewood, replaced the battery on my wife’s car, and learned that “summer gas” doesn’t work in a snowblower when the temperature is below 10 degrees. This record-breaking cold snap reminds...

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Coffee Country: Starbucks or Dunkin' Donuts?

What’s a Datastory? This.

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Have you ever wondered if America really does run on Dunkin? Or if Starbucks dominates the coffee industry? We decided to explore these questions using the power of maps. Coffee Country: Starbucks or Dunkin' Donuts?, reveals an interesting datastory about the two coffee giants by showing...

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Mapmaker, Matchmaker, Make Me A Map

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Aligning your business with the hearts of the people you serve. Back in the 1830’s, an unknown Victorian lady created a new perspective on love. She inked two maps of the human heart that illustrated her view of the complexities and distinctions between men and women. “A...

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A New Lens for the Analyst

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This morning, while sipping my first cup of coffee and scanning my Facebook newsfeed, I came across a friend’s post about “The 20 Unhappiest Jobs In America” (Business Insider). My friend posted the link with a comment that “her job was #6 on the list”...

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